OVERVIEW:
Rushipe is a mobile lifestyle App that helps people prepare delicious meals at home efficiently and affordably. The app provides recipes based on food items on-hand. If needed supplemental ingredients are identified.
PROJECT:
Duration: 60 Days
Final Deliverable: Clickable Prototype
Team: 3-Person Design Team
Role: UX & Competitive Research, Prototyping
Design Methods: User-Centered Design
DESIGN TOOLS:
FINAL PROJECT BRIEF:
Discovery:
PHASE ONE: DISCOVERY
Deliverables: Competitor Analysis, Audience Definition, User Scenarios and Content survey
Problem Validation Questions
Do you enjoy cooking?
Do you feel like you have all the skills and understanding necessary to plan a menu, select recipes and cook meals that are healthy and satisfying?
How do you learn to cook new dishes?
What frustrates you when it comes to cooking meals at home?
If there was a tool that taught cooking skills including recipe selection and menu planning what would you think about that?
How many times did you shop for groceries last week?
How long did it take to complete your shopping from start to checkout?
What is your experience of shopping for groceries?
What are some challenges you’ve faced getting all the groceries you need?
How have you handled those challenges in the past?
If there was a tool that made it finding all the grocery items needed quickly and easily, what would you think about that?
Proto-Personas: Goals and Obstacles
Proto-Personas: Problem-Goal Identification & Features
Competitive Analysis: Competitive Canvas and User Goal Overlay
User Scenarios
Concepting:
TOP
PHASE TWO: CONCEPTING:
Deliverables: Process Flows, Site Map, Wire Frames
USER FLOWS:
WIRE FRAMES:
Testing
TOP
PHASE THREE: PROTOTYPING AND USER TESTING:
Deliverables:
Mock-Ups
PROTOTYPE
User Testing
Next Steps:
Examine implementation of social sharing feature for the next release.